My director, Heidi Lauren Duke, says to me, "Are you doing E blasts?" I say, "Isn't that Spam?"
She says, "Try Constant Contact". http://www.constantcontact.com/index.jsp
Here's the dilemma: Everybody zaps Email without opening it. To get around this problem, we have Facebook and Linkedin, etc. But for these sites, spam is a horrific crime, punishable by ostracism.
OK But how do I let people know that I have shows that they really should see/hear?
True confessions: I have turned into an E blaster. And I use enticing titles.
For instance I used the title "Trouble at ISPA (ISPA is International Society for the Performing Arts, holding a conference here in NYC next week and of course, Trouble refers to Butterfly's Trouble, my show.
Clever, Eh? Ha, Ha, right? Wrong! The title (heading) got some of the ISPA people to actually take a look at the email. Boy were they pissed - tricked into opening an email announcing an event they should attend - they are arts presenters, after all. There were angry messages to the president of ISPA. And I have been warned - but with a smile - the President understood my little joke.
So next title is "Butterfly's at ISPA". What do you think?
By the way, for tickets to Butterfly's Trouble and to The Art of Love try my website:
http://www.voiceafire.com
Consider yourself E blasted!
Ray
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